Web Strategy & Management

I design and manage websites that are user-focused, well-structured, and aligned with organizational goals.

Project Leadership

I lead cross-functional teams to deliver web and digital projects on time, on brand, and on target.

SEO & Digital Marketing

I drive traffic and engagement through data-informed SEO, content strategy, and digital campaign optimization.

Editorial & Storytelling

I craft clear, compelling content that translates complex ideas into impactful stories for diverse audiences.

What I Do

Website Project Management and Launch

One of my favorite projects was leading the development and launch of an interactive learning website for Engendering Industries, a USAID program focused on women’s economic empowerment. From writing the RFP to collaborating with developers, project directors, and government partners, I managed every step of the process.

The final product, EngenderingIndustries.org, was designed to be an innovative and practical tool for organizations worldwide advancing gender equality. The site was taken offline in 2025 due to the program’s contract cancellation.

• Homepage [PDF]

• Engendering Industries at Archive.org (not all pages render in this version)

Portfolio

I love creating websites and digital experiences that inform, inspire, and engage. Whether I'm building out new pages or optimizing existing ones, I focus on content strategy, consistency, branding, and user experience — especially for international nonprofits and government programs. With a background in journalism, I bring an editorial mindset and a commitment to accuracy and clarity in everything I create.

Featured Projects:

• USAID.gov (archived)

• EngenderingIndustries.org (archived)

• SalvationArmyUSA.org

• Propane.com

• International Center for Journalists at ICFJ.org

Web Strategy and Content Management

During the pandemic, I worked closely with UX, SEO, technology, and content teams to build high-performing pages that boosted donations and engagement on SalvationArmyUSA.org. I supported A/B testing, SEO, and conversion strategies as part of the team’s digital transformation during a critical time.

Key Campaigns:

• Covid-19 Landing Page [PDF]: I led web optimization for a Covid-19 relief campaign to provide meals, shelter, and other assistance to those in need in 2020. The Salvation Army saw an increase in digital donations, especially as contributions to nonprofits declined.

• Christmas Campaign Page [PDF]: During the 2020 Christmas campaign, I directed efforts to design highly optimized web pages, provide compelling content, and add functionality to encourage visitors to donate money and toys to families in need. The website enhancements contributed to a 100% increase in digital donations and provided assistance for more than 2.6 million people.

Optimized Designs, Driving Conversions

With a strong foundation in journalism and a Master’s Degree in Journalism and Public Affairs, I bring proven experience in writing, editing, and strategic communication. I’ve written feature articles, blog posts, press releases, and newsletters, and have managed public relations and crisis communications. I’ve also reported on both local and national issues, including coverage of Congress.

Selected Writing Samples:

• Charity Giving Up, But Donors Wary [PDF] [CSMonitor]

• Rare-Book Heist May Leave Thieves With Little to Do but Read [PDF] [CSMonitor]

• Baby, This Teenager Can Sing and Play the Blues [PDF] [CSMonitor]

• Cyndi Lauper Shows Her True Colors With 'Avalon' [PDF] [CSMonitor]

Journalism and Communications